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Visual Communications for Investor Relations in the Mining Sector
September 13 @ 12:00 pm - 1:00 pm at Fasken Martineau Free
Presenter: Olga Krelin is a principal of Olga Krelin Design Associates – a Vancouver based boutique firm providing corporate clients with bespoke solutions to their communications and investor relations needs. Olga has over two decades of experience in visual communications and over a decade working exclusively with clients in the Resource Sector. Olga specializes in technically accurate visual presentations that capture the attention of institutional and retail investors and appeal to all stakeholders.
Synopsis: In today’s increasingly visual world where people’s attention spans are shortening faster than ever, it’s hugely important to have a razor sharp visual message. The talk will focus on how to create precise and concise investment story for a mining or exploration company that investors understand, remember and respond to. We will cover the most important elements in every marketing story:
- Maps and illustrations – editing mining maps for the average investor.
- Presenting data – editing mining stats for quick investor understanding.
- Photography – how to select and acquire appropriate photography for the stage the company is at.